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Deep Roots is a Christian Homeschool Co-op based south of DFW
- A strong, recognizable brand identity.
- A brand suite that communicates the co-op’s commitment to serving homeschool families with kids of all ages to truly prepare them for life.
- High-quality visuals that effectively market Deep Roots Homeschool Collective as a place where you can find a welcoming community that values knowledge, life skills, and staying deeply rooted in Christ.
Outcomes
- Create a unique brand identity that reflects a more mature look, while still keeping some young, playful elements to appeal to families with kids of all ages
- Ensure the logo and visuals conveyed their focus on wisdom, community, faith, nature, life skills, and education.
- Direct photography to keep the magic and wonder of discovery and exploration, while reflecting a darker, moody, grown-up feel.
Goals and Challenges
Working with Deep Roots was a lot of fun! Ashley, the co-op's founder and president had started this small nature co-op, previously known as Sunflower Nature Co-op, when her oldest twins were only 5 years old. It started as a group of families meeting in her home and now, 6 years later, it has grown to serve kids through middle school. Now with older kids, an ever growing vision, and the goal to offer classes to kids through high school, the group changed their name and needed a refreshed brand to go a long with it.
Project Synopsis
Let's break it down
patterns
typography
icons and assets
variations
full logo
