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Web Design

Full Branding

Assets, Icons, and Patterns






I have been an esthetician for five years and graduated from Aveda Institute. My specialty is full body waxing, skincare, brows, and lash lifts. I am very passionate about my line of work, and I absolutely love what I do. I am so excited to work with you and make you feel beautiful!

  • A strong, recognizable brand identity.
  • A brand suite that communicates the co-op’s commitment to serving homeschool families with kids of all ages to truly prepare them for life.
  • High-quality visuals that effectively market Deep Roots Homeschool Collective as a place where you can find a welcoming community that values knowledge, life skills, and staying deeply rooted in Christ. 

Outcomes

  • Create a unique brand identity that reflects a more mature look, while still keeping some young, playful elements to appeal to families with kids of all ages
  • Ensure the logo and visuals conveyed their focus on wisdom, community,  faith, nature, life skills, and education.
  • Direct photography to keep the magic and wonder of discovery and exploration, while reflecting a darker, moody, grown-up feel.

Goals and Challenges

Project Description

Let's break it down

Logo breakdown and explanation

Project Synopsis

the full brand suite

typography

Skin Care and Waxing Icons

variations and submarks

full logo

icons and assets

Glowing Suns

Organic Shapes

Botanical Line Drawings

the site

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